The ROI (or return on investment) of market research is often not analyzed or measured. In fact, most market research departments are not analyzed for help in successfully launching products or services. Is it a wonder why market research departments and market intelligence departments budgets have decreased in recent years?
The true market research professional should actively seek to show how market research improves marketing, sales and bottom line cost savings in order to build an effective team. A great way to start would be to hire someone to measure your market research ROI. Take credit. Build your market intelligence department and build your entire organization too.
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Measure it & Improve it & Grow!!!