It has been suggested we may be in a down market. Economist are talking about QE or quantitative monetary easing being ineffective (also called pushing on a string).
Furthermore China is struggling and "legislating changes" that appear to have unintended market consequences. India as we've mentioned before is going to pass China in economic growth. Still China is growing at over 6% a year which would be awesome if we too were growing our GDP that fast.
What's important is that research can show you where there is growth and were there are opportunities. If you have cash reserves, there are many "bargains" in the marketplace in terms of stocks for the long run.
Similarly, for your market research, there are potential customers who are doing well and are willing to pay more for your products if you configure them well. Self parking cars and cars with safety devices are often items that sell well in down markets among those who are not experiencing any economic woes and who need a new car.
Call us to discuss examples in your market space where you may maximize profits by creating well optioned and well bundled offers.
On the corporate market front, we are looking to see if the S&P 500 dips below 1740 in the near future. We are following the advice to hold cash until the market finishes its drop/correction. However, even if we hit another depression where 25% are out of work and unable to buy your products, there may still be 75% with their same incomes looking for you to present them with the right message about the right product at the right time, which you can deliver, with a little market research.
Measure it & Improve it & Grow!!!