It is one of the best uses of a telephone survey. Have a third party research firm call and survey people who you lost as customers or who have closed their accounts.
Perhaps you've heard about that bank that saw customer satisfaction rising and was losing money and deposits. Well, the dissatisfied people were leaving the bank and not taking the customer satisfaction survey anymore.
A quick closed account survey allows you to quickly stop a major problem before it get's started. In the bank's case: find out why customers are leaving. In some cases it is a matter of customer service improvements and in other cases it is because people perceive you do not provide a service that you really do!
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