Outsourcing is becoming commonplace and more than just a trend. More than 2/3s of market research organizations under 10million are outsourcing according to one poll.
However, there are some things that you should know before you outsource your next market research project. First of all, a lot of the data out on the web about outsourcing market research is created by offshore organizations who would very much like your market research business. Some of these articles look like the following: http://bit.ly/9HcesM
Second, a lot of these organizations that are outsourcing are well qualified market researchers. Many of these firms with low costs are really set up to be order takers from qualified market researchers. They will do exactly what you say, even if you are telling them to do something that will yield poor results.
Most market researchers should hire someone like us, to test out vendors and see if their quality is up to snuff. Contact us to find out more about how this is done efficaciously and avoid common errors before you start.
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